It's been almost two years since I decided to really try to productize prscalsång and experience the joy and pain of giving birth to a brand. I've had enough of both. Honestly, maybe more pain, but I've also found joy in life. So many incredible encounters, new acquaintances, mouth-playing so much that it hurts in the face and just as much laughter. Thank you to all those involved for that.
Even though prscalsång is a completely unique and first-of-its-kind product, it doesn't seem to sell itself very easily. Many users have told me that they have excitedly promoted it to their loved ones and are genuinely satisfied with my product. Hearing it always warms my heart a lot. Thank you! I would hope to see and hear even more of this. From people when we meet, at fairs, on Instagram, Facebook, YouTube, wherever people are and share their stories.
The importance of the radio in the birth story of such a fledgling brand is incredibly important. Not only in terms of advertising and getting the potential for commercial success started, but also from the perspective of a poor entrepreneur. As I mentioned above, at least for me, the buzz of the radio really lifts my spirits and adds fuel to the flames. There are certainly many other entrepreneurs, brands or stories that come to mind while reading this and to whom you can really easily give a little support and encouragement with a few taps of the phone. Do it!
The story of prscalsång is just beginning. There are so many ideas. A lot has been done and tried, but there is still a lot to be done and found in the wilderness. After all, in trying to make something, you have to put up with the fact that not everyone is interested or pleased with what you do. Getting packages is a pain. However, I am pretty convinced that prscalsång has a place near the perbers of outdoor people. Now, in the second cold season, prscalsång has already found twice as many perbers to warm up. Let's see how it goes in the next cold ones.
Ainiin, hopefully I can write you soon with news from the Finnish Coast Guard, Ski-Patrol Finland, Venlo, the Scouts and the Finnish Ski Instructors. They have put prscalsång to the combat test very carefully!
Stay healthy and alert, and remember that the rocks and park benches are still quite cold.

